Rochelle is a resourceful Product Designer with a curious mind and heart for understanding others.

Over 5 years of experience crafting solutions from 0 to 1 in retail and e-commerce. Currently Product Lead at PairAnything, where I help people discover wines they'll love. How are you?

Let's chat!
Case Studies

Wine Quiz

Transforming PairAnything into a product recommender for retail and e-commerce.

Wine Kiosk

Boosting in-store wine sales by 250% with food pairings.

Pairings for Target

Increasing shopper engagement by 50% at Target.

Hi, I'm Rochelle.

I'm a Product Designer who loves asking questions and fostering safe, collaborative environments.

I'm currently designing the future of wine discovery in Retail & E-commerce at PairAnything, where I work with a small team in every aspect of the product development process, from ideating concepts, researching users & customers, prototyping polished Figma designs, QA testing, and analyzing data post-launch to evolve our product.

Previously, I was a UX Designer and Mentor for UC Davis's first human-centered design organization, Design Interactive, where I actively led and designed products from start to finish for the Health, Gaming, and Education industries.

I'm seeking new roles in UX and Product Design where I can talk to the communities we help and make measureable impact for good. Off the clock, I design and screen print silly t-shirts at home, or play D&D with friends.